Start with intent
People want to move more, feel better and build healthier routines.
01 / 09
LifePrizeLive well.
Get rewarded.
Small healthy actions.
More reasons to come back.
Illustrative image02 / 09
The problem
Knowing what to do
isn't the same as doing it.
The benefit is later. The effort is now.
Lose the momentum
A checklist alone gives the next small action little to compete with.
Make today matter
LifePrize puts a visible reward closer to the healthy action.
The opportunity: make a good choice feel worth repeating.
03 / 09
Why us
The right team
for the problem.
Daniel de Castro
CEOScaled MAËLYS to $150M+ in D2C sales. Growth, operations and finance.
Uri Manor
CSOMD, Tel Aviv University. MPH, Harvard. Internist at Sheba Medical Center.
Afik Kaniel
CPO8 years in gaming product and monetization. Behavioral psychology and player motivation.
04 / 09
Our solution
Make healthy actions
more rewarding.
A simple loop around the next good choice.
01Choose a healthy action
02Complete it and earn LP
03Explore rewards and come back
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How it works
One small action.
A visible next step.
Choose your habit
A walk, a water break, a moment to breathe.
See your progress
Complete the action. Earn LP. Give the moment a clear finish.
Discover rewards
Everyday treats and wellness experiences worth working toward.
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The motivation loop
Borrow the anticipation.
Reward the healthy action.
The dopamine angle is a design hypothesis, not a health claim.
Anticipation
→Something to look forward to
Action
→A small choice within reach
Recognition
Progress that feels tangible
Take what makes games engaging.
Put the healthy action at the center.
Hypothesis to test: does a visible reward make the next healthy action easier to repeat? No measured retention or clinical effect is claimed.Put the healthy action at the center.
07 / 09
The social layer
A personal win.
A shared reason to show up.
The goal is belonging and encouragement.
Not another competition for attention.
Proposed social direction, not a claim that group challenges, sharing or viral growth are live. Sharing should be optional.Not another competition for attention.
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The audiences
Four familiar audiences.
One healthier daily loop.
Habit & nutrition
The classic
Wants a routine that sticks.
Fitness & performance
The optimized
Wants progress they can see.
Mental wellness
Seeks peace of mind
Wants small moments of balance.
Playful motivation
The gamer
Responds to progress and rewards.
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The LifePrize angle
Don't make health
feel like another task.
Make it worth coming back to.
Habits give the direction.
LP makes progress visible.
Rewards give the next action something to aim for.
LifePrize